Heartland Executive Team

Tom Goin


HME is solely owned by Thomas E. Goin, 30-year industry sales veteran with a demonstrated track record of team leadership and “top sales” in Indiana. Mr. Goin leads Heartland Machine & Engineering after 6 years of management and ownership of a machine tool distributor in Indiana, which he grew from start-up to more than 20 employees in less than 5 years. He has grown Heartland from start-up to nearly 30 employees in 3 years and expanded the Company’s distribution regions from Indiana to Michigan, Ohio, and operations in Hong Kong, China. Mr. Goin has a proven history of success in both sales and leadership in the CNC machine tool industry and grinder business and is highly respected by the Midwest’s largest and fastest growing manufacturing industries. Mr. Goin oversees the daily operations of Heartland and is directly responsible for sales and the oversight of engineering and service operations.


Russ Stroud is the Vice President and General Manager of HME. He has over 25 years of experience in tier-one suppliers to the auto industry. He started in the manufacturing engineering departments of machining divisions and later was Plant Manager/Vice President of Operations at two of tier-one plants. He has since acquired over 10 years’ experience in machine tool distribution, leading both the engineering and operations of facilities. His prior experience in machining plants and as a tier-one supplier to the auto industry enables him to understand the needs of these operations and provide cost efficient and innovative solutions to HME customers.


Mark Rigato is a 37-year veteran of industrial sales, marketing, management and distribution with over 30 years specifically in the CNC machine tool industry. With a highly successful track record of top performance both in territorial sales and company leadership, Mr. Rigato is passionate about providing manufacturing solutions for customers that are practical, cost-effective and highly profitable. With a focus on customer success, and a background of highly diverse product technology, he is leading the Michigan team at Heartland Machine and Engineering in providing creative manufacturing solutions with prompt and professional service and support. Mr. Rigato believes that “speed of response” in every phase of our business is the key to offering customers a competitive advantage in the global economy.

Don Miller


Don Miller leads the Heartland grinder division throughout North America. He is a 35-year machine tool veteran with a background in engineering, project management and sales. Mr. Miller brings nearly 20 years experience in grinder-specific sales management and 10 years as a manufacturing engineer in grinding and finishing to Heartland. His extensive background in the automotive industry brings an expertise to a growing area of Heartland business in the U.S. and provides the necessary support in geographically expanding the grinder division through North America.

Inside Sales & Marketing Team

Dave Gillaspy

Dave Gillaspy leads Heartland’s insides sales and marketing efforts and serves as a key liaison in supporting the company’s field sales and engineers. He brings 40 years of industry experience in operations, shop management, equipment purchasing, cutting tool sales, and sales management. In the last 20 years, Mr. Gillaspy has served as a territory sales manager in key Indiana regions and as a Midwest sales manager. He now offers customers his years of experience in the Midwest machine tool business with complimentary products Heartland offers to meet the growing demands of machine quality, dependability and affordability.

Elliott Parmer leads Heartland’s Graphic Design and Marketing, with the priority of sharing HME’s product lines with the industry, raising the visibility of the company’s products and services, and engaging with industry partners and customers through social media and digital communications.

Heartland Sales Team

Southern Indiana
Todd Gentry

Northern Indiana
Jeff Rush

Central Indiana
Tom Goin

Southwest Michigan
Jeff Rush

Central Michigan
Kevin Armbruster

Western Michigan
Mark Rigato

Fred Schomaker